Developing Managers' Superpowers.
Elevating Product Strategy.
Turn management capability and product direction into your company's highest-value assets.
Growth stalls when managers are stretched and product direction is blurred.
I give your team the skills and strategic frameworks to break through that ceiling.
Strategic Advisory Services
Management Mentoring & Leadership Development
Eliminating leadership bottlenecks and maximizing capability.
01
Impact-Driven Managers Mentoring
1:1 sessions driven by your manager’s real-time challenges, helping new or plateaued talent navigate complex roles and fulfill their potential in the organization.
02
Managers Growth Circles
A program combining monthly peer learning and 1:1 sessions, where managers from different teams and departments solve real-time problems together and build cross-organizational success.
03
High-Impact Workshops
Targeted, one-time sessions to solve immediate bottlenecks (e.g., Time Management, Effective Communication, Creating Impact Without Authority and Practical Problem-Solving).
04
Product Recruitment Assist
Acting as the expert hiring manager for executives who lack product backgrounds, running the full recruitment process to offload the burden and secure the right talent.
05
CEO & Business Owner Peer Boards
A structured, confidential peer ecosystem for business owners to stress-test their strategy, solve operational bottlenecks, and drive measurable growth.
06
Leadership & Strategy Programs
A structured framework for executive teams to stress-test their long-term strategy, align on corporate goals, and bridge the gap between strategic vision and daily execution.
Fractional CPO Services
Strategic product direction on a fractional basis to align your value proposition, optimize delivery operations, and unlock scalable growth.
07
Product Strategy Consulting
Strategic advisory for early or pivot-stage companies without a product executive. I partner with leadership to define the value proposition and strategy, then coach the team through the initial cycles to build a sustainable, outcome-driven cadence.
08
Product for Project Companies
For project companies looking to boost margins and valuation without changing their core business model. I introduce product principles to your existing operation, standardizing repeatable assets to slash time-to-value and build scalable IP.
Featured Posts
About
Nice to meet - I am Eti Gwirtz.
For me, real professional impact isn’t about delivering black-box solutions;
it’s about leaving your people with the lasting capability to solve the next problem themselves.
Today, I teach what I learned hands-on over three decades navigating the tech and business landscape.
My journey began within global giants like eBay, Amdocs, and Verint, which laid the groundwork for
my later executive roles as VP of Product for high-growth scale-ups like GigaSpaces and ThetaRay.
Across these environments, I focused on driving product strategy and scaling operations. More importantly, I built, managed, and mentored the high-performing teams needed to turn visionary ideas into market reality.
